Iceland Over 60s Discount Get 10% Off Every Tuesday in 2025

How to Get 10% Off Groceries with Iceland Over 60s Discount

Heard of the Iceland Over 60s Discount and want to know more? This is a fantastic scheme that allows shoppers aged 60 and over to save 10% on their weekly shop every Tuesday.

Whether you shop at Iceland or their sister chain, Food Warehouse stores, this discount is a great way to manage rising costs during the ongoing cost of living crisis.

In this guide, we cover everything you need to know about how to claim the discount, the benefits of the Iceland Bonus Card, and how it can help you save money on essentials.

Key Takeaways

• Who is eligible for the Iceland Over 60s Discount: Shoppers aged 60 and over can claim the 10% discount every Tuesday in-store.
• How to access the discount: Register for the Iceland Bonus Card and provide proof of age such as a driver’s licence or senior bus pass.
• Why the discount matters: Iceland introduced this scheme to support older customers during the cost of living crisis, and it has already helped millions of shoppers save on essentials.

Who Can Get the Iceland Over 60s Discount

The Iceland Over 60s Discount is available to any shopper aged 60 or over. To use the discount, customers must sign up for a free Iceland Bonus Card, which can be registered online or in-store.

Proof of age is required to claim the discount. Accepted forms of ID include a driver’s licence, Freedom Pass, senior bus pass, or a senior railcard. These details are checked at checkout to ensure the discount is applied correctly.

How to Claim the Iceland Over 60s Discount

To start saving with the Iceland Over 60s Discount, you need to follow a few simple steps.

First, register for the Iceland Bonus Card. This can be done either online through the Iceland website or by visiting a local Iceland store. You can opt for a physical Bonus Card, which is collected in-store, or a virtual Bonus Card via the Iceland Bonus Card app.

Once your Bonus Card is registered, shop in-store on a Tuesday. At checkout, present your card along with valid proof of age. The discount will then be applied to your purchase.

Keep in mind that the discount is only available in-store, and it does not apply to online purchases, The Range, or Swift stores.

Benefits of the Iceland Bonus Card

The Iceland Bonus Card offers several additional benefits that make it worth signing up for, even if you’re not using the Over 60s Discount.

Cardholders receive £1 back for every £20 saved on their card balance. The card also unlocks exclusive Bonus Card prices on selected items, giving you even more opportunities to save.

For those who prefer shopping online, the Bonus Card app makes it easy to manage your account, top up your card, and take advantage of free home delivery.

Other perks include early access to promotions and exclusive offers, which means you can stay ahead of the latest deals at Iceland and Food Warehouse stores.

Why Iceland Introduced the Over 60s Discount

Iceland launched the Over 60s Discount scheme in May 2022, making it the first UK supermarket to offer a weekly discount exclusively for older shoppers. Richard Walker, Managing Director of Iceland, explained that the scheme was created to support older customers during the cost of living crisis.

The response has been overwhelmingly positive. To date, the scheme has been used in over eight million transactions, helping seniors save on essential items like frozen foods, fresh produce, and household staples.

Things you should know

While the Iceland Over 60s Discount is generous, there are a few terms to be aware of. The discount is only valid on Tuesdays during standard store opening hours and can only be applied in-store.

It cannot be combined with other promotions, and bulk purchases of six or more identical items are excluded. Additionally, alcohol purchases are not eligible for the discount in Scotland, Wales, or Northern Ireland due to local regulations.

Overall

The Iceland Over 60s Discount is an excellent way for seniors to save money on their weekly shopping. With 10% off every Tuesday at Iceland and Food Warehouse stores, it’s a practical solution for managing costs during the ongoing living crisis.

By signing up for the Iceland Bonus Card, eligible shoppers not only unlock the weekly discount but also gain access to exclusive offers, free delivery options, and loyalty rewards. The scheme has already helped millions of seniors save on essentials, making it a valuable resource for those aged 60 and over.

Further Reading: Over 60 Discounts Every Senior Should Know About.

FAQs

What is the Iceland Over 60s Discount?

The Iceland Over 60s Discount is a scheme offering 10% off in-store purchases for shoppers aged 60 and over. It is available every Tuesday at Iceland and Food Warehouse stores.

How can I qualify for the Iceland Over 60s Discount?

To qualify, you need to sign up for a free Iceland Bonus Card and present proof of age, such as a driver’s licence, senior railcard, or senior bus pass, at checkout.

Does the Iceland Over 60s Discount work online?

No, the discount is only valid for in-store purchases. It does not apply to online shopping, The Range, or Swift stores.

Can I use the Iceland Over 60s Discount with other promotions?

No, the Over 60s Discount cannot be combined with other offers or promotions. Bulk purchases of six or more identical items are also excluded from the discount.

What are the benefits of the Iceland Bonus Card for over 60s?

The Iceland Bonus Card gives shoppers access to exclusive prices, free home delivery, and loyalty rewards, including £1 back for every £20 saved. The Bonus Card app also allows you to manage your card easily.

Is there an end date for the Iceland Over 60s Discount?

Currently, there is no end date for the discount. It has been running since May 2022 and will continue until further notice.

What items are excluded from the Iceland Over 60s Discount?

In Scotland, Wales, and Northern Ireland, alcohol is excluded from the discount. Additionally, bulk purchases and items from The Range or Swift stores are not eligible.