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How to Increase your Brand Awareness on Instagram Stories
Engaging prospective customers and establishing a dedicated online following has never been easier, thanks to Instagram stories.
For small business owners in the UK, this means a golden opportunity to enhance online visibility and brand recognition.
Let’s dive into some handy tricks that can help skyrocket your Instagram story views.
Consistent Posting is Key
The journey to boosting your Instagram story views begins with scheduling.
Consistent posting not only portrays your brand as professional and user-friendly but also keeps your audience engaged and looking forward to your content.
Consider your audience’s schedule and choose optimal posting times – lunchtimes and evenings before 9 pm are usually when most people are active online.
Diversify Your Content
Along with a consistent posting schedule, the type of content you share plays a crucial role.
Experiment with different content forms, such as photos, videos, and boomerangs, and share regular Instagram posts as stories.
Diverse content keeps your audience engaged and allows you to use Instagram’s analytical tools to understand your audience’s preferences.
Make use of the Instagram Insights tool to monitor engagement metrics, such as replies, link clicks, re-watches, exits, and overall views for each story. This invaluable data will help you tailor your content to your audience’s liking.
Make the Most of Stickers
Stickers are a fantastic way to make your Instagram stories more engaging and collect vital data about your audience. Here are some Instagram stickers you should be using:
Polls: Engage your audience by asking for their opinions. This not only shows that you value their input but also provides insights into their preferences, helping you make informed business decisions.
Questions: This sticker allows your followers to ask questions about your products or services, fostering interaction and increasing views. Answering these questions in a new story and tagging the respondent can boost your exposure further.
Emoji Sliders: A fun and simple way for users to interact with your stories. Your audience can move an emoji on a slider to express their opinion on a particular topic.
Countdowns: Perfect for promoting time-sensitive events like product launches, competitions, or sales. A visual reminder to engage with your content or check out your offerings.
Promote Time Sensitive Offers
Special offers and promotions are always a hit, and sharing them on your Instagram stories can help you build a loyal following.
Promote sales, limited-time discounts, or run giveaways to keep your audience hooked.
Adding a countdown sticker can create a sense of urgency and encourage quick engagement.
Don’t Forget Hashtags
Hashtags are essential for reaching a wider, relevant audience. Research popular hashtags in your niche and consider creating a unique hashtag for your business.
However, since hashtags overlay your content, use them sparingly to avoid covering too much of your material.
Utilise Stories as Adverts
With its massive user base, Instagram is an ideal platform for advertising your small business.
Ads can attract new audiences and followers much faster than regular stories, but this requires a budget for an Instagram ad campaign.
Remember, ads that blend seamlessly with users’ feeds are more engaging and less likely to be perceived as spammy.
Promoting your business using Instagram stories doesn’t have to be intimidating.
With a regular and varied posting schedule, strategic use of hashtags and stickers, and well-crafted promotions, you can engage your audience and thrive online.
Give these tips a try and watch your Instagram story views soar!
Frequently Asked Questions
In this section we answer your questions about increasing your views on Instagram Stories.
How often should I post on Instagram stories?
It’s important to post consistently, but the frequency can vary based on your audience and the type of content you are sharing. A good starting point is 1-3 times per day. Monitor your engagement levels and adjust accordingly.
What type of content works best for Instagram stories?
Diverse content usually works best. Mix up photos, videos, boomerangs, and even regular Instagram posts. Use the Instagram Insights tool to see what your audience prefers and create more of that content.
Can I use the same hashtags for every story?
While it’s okay to use some hashtags consistently, it’s important to vary your hashtags to reach a broader audience. Also, too many hashtags can clutter your content, so choose a few relevant ones for each story.
Do Instagram story ads really work?
Yes, Instagram story ads can be very effective in reaching a wider audience quickly. However, it’s crucial to create ads that blend seamlessly with other content in users’ feeds and don’t come across as too spammy.
How can I use stickers to increase engagement on Instagram Stories?
Stickers are a great way to encourage interaction. Use poll stickers to gather opinions, question stickers to foster conversation, emoji sliders for fun feedback, and countdown stickers for promoting time-sensitive events.
How can I measure the success of my Instagram stories?
Use the Instagram Insights tool to monitor key metrics such as replies, link clicks, re-watches, exits, and overall views for each story. This data will help you understand what type of content your audience prefers and how to tailor your strategy accordingly.
How can I make my Instagram story ads more engaging?
Focus on visually appealing images, concise text, and a clear message. Also, make sure your ad blends well with other content in users’ feeds. Creating a sense of urgency with a special offer or countdown can also boost engagement.