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How Hiring a PR Agency Transformed My Business: My 10-Year Journey

As a business owner, one of the things I’m most proud of is growing my brand from a small blog to a nationally recognised name with over 5 million followers. From creating shopping content on YouTube to appearing on mainstream TV programmes like ITV’s This Morning, it has been an incredible journey.

The turning point for me was hiring the right PR agency. Ten years ago, I decided to work with JT Marketing PR, and it changed everything. This blog post is my reflection on how a UK PR agency helped me build my brand and why I believe it is one of the best investments you can make for your business.

How I Got Started with PR

Thirteen years ago, I began creating shopping content on YouTube, visiting stores like Home Bargains and B&M on a weekly basis. I shared the latest in-store deals and taught people how to coupon in the UK. This passion led to the creation of my blog, “Coupon Queen.”

Two years into my journey, I wanted to do something bigger to support my growing audience and give back to the community. That is when a local charity, “The Benjamin Foundation,” reached out to me for help with their mission to feed homeless teenagers during Christmas. I decided to take on a bold challenge: breaking the UK’s record for the largest coupon shop.

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The PR Campaign That Changed Everything

Over six weeks, I reached out to brands with positive letters and Christmas cards. My goal was to create a positive impression rather than complaints, which led many brands to send me coupons as a thank you for my loyalty. By the end of my outreach, I had accumulated nearly £1,000 in coupons.

The shop took place in December 2014. I spent eight hours at the checkout using hundreds of coupons and brought the total bill to zero. The charity was thrilled with the result, and I was proud of what we achieved. However, I knew this story could reach more people and inspire others, so I decided to seek professional PR support.

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Finding the Right PR Agency

To ensure the story reached as many people as possible, I needed the expertise of a PR agency. My first call resulted in a shocking quote of five figures for just one day of work, which was far out of my budget.

My next call was to Joseph Tirelli from JT Marketing PR. When I explained my idea, he listened carefully and said, “Let me create a plan and see how we can help.” A few days later, we agreed on a budget and strategy, and JT Marketing PR became my trusted PR partner.

The Power of PR

What happened next was beyond anything I could have imagined. With JT Marketing PR’s help, the coupon shop story went viral. Major media outlets like The New York Times picked it up, and my phone didn’t stop ringing with interview requests.

My Facebook following skyrocketed from 10,000 to 100,000 in less than a month, and the event established me as a trusted source for money-saving advice. This campaign was just the start of an incredible journey with JT Marketing PR.

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How PR Helped Build My Brand

PR has been essential in helping me grow my brand and expand my reach. It has not just been about individual campaigns but about creating a consistent and trustworthy brand that resonates with audiences.

Expanding My Reach

Through strategic media coverage and campaigns, PR helped me grow my social media following to over 5 million. Their ability to connect me with the right platforms also led to regular appearances on TV programmes like ITV’s This Morning, where I had a weekly slot for nearly two years.

Establishing Credibility

PR was instrumental in building my reputation as a trusted expert. By securing interviews and managing press coverage, JT Marketing PR ensured my message reached the right audiences in an authentic and impactful way.

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Why JT Marketing Was the Right Choice for My Business

Working with JT Marketing PR has been one of the best decisions I have made. Joseph Tirelli and his team stood out because they genuinely cared about my goals and tailored their strategies to fit my vision.

Some of the highlights of our 10-year partnership include:

  • Growing my social media following to millions
  • Securing regular TV appearances, including on ITV’s This Morning
  • Creating campaigns that resonated with audiences and generated meaningful results

Their professionalism, creativity, and dedication have been essential to my growth, and I truly believe they are the best at what they do.

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Thinking About Hiring a PR Agency?

If you are considering hiring a PR agency, it is important to do your research. There are plenty of stories about businesses paying high fees for PR services without seeing real results.

Many people instinctively turn to large agencies, but these often prioritise profits over personalised service. Smaller, focused teams like JT Marketing PR are different. Joseph and his team have consistently delivered value, and every penny I have spent with them has been worth it.

If I were to recommend anyone, it would be JT Marketing PR. You can find out more about them at https://www.jtmarketingpr.co.uk/.

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Overall

Reflecting on the past 10 years, hiring a PR agency was one of the best decisions I have made for my business. From helping a local charity to building a brand that reaches millions, PR has been a cornerstone of my success.

PR is not just about media coverage. It is about building relationships, creating opportunities, and establishing a lasting brand. With the right PR team behind you, there is no limit to what you can achieve.

FAQs

What do PR agencies do?

PR agencies help businesses manage their public image. This includes securing media coverage, creating press releases, managing crisis situations, and building relationships with journalists.

How can PR help my business grow?

PR increases visibility, builds trust with your audience, and creates opportunities for collaborations, partnerships, and media coverage.

What should I look for in a PR agency?

Look for an agency with experience in your industry, a proven track record of successful campaigns, and a personalised approach to strategy.

Is PR expensive?

Costs vary depending on the agency and services provided. Smaller agencies often offer more affordable and tailored solutions compared to larger firms.

When should I hire a PR agency?

You should consider hiring a PR agency if you are launching a product, want to grow your visibility, or need help managing your brand’s reputation during a critical period.

What do PR agencies do?

PR agencies help businesses manage their public image. This includes securing media coverage, creating press releases, managing crisis situations, and building relationships with journalists.

How can PR help my business grow?

PR increases visibility, builds trust with your audience, and creates opportunities for collaborations, partnerships, and media coverage.

What should I look for in a PR agency?

Look for an agency with experience in your industry, a proven track record of successful campaigns, and a personalised approach to strategy.

When should I hire a PR agency?

You should consider hiring a PR agency if you are launching a product, want to grow your visibility, or need help managing your brand’s reputation during a critical period.

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