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10 Tips to Create a Successful ETSY Shop

You’ve come to a point where you’ve realised that you’re creative, crafty, and talented. Your crafts are something truly special and now you want to take your passion to new levels! You’ve certainly come to the right article. Hello and welcome. Let’s talk about Etsy. With Etsy, you can create your very own shop and make money doing what you already love! And it’s perfectly ok if you’re not confident or aren’t savvy in the ways of online marketing. This step-by-step guide will make starting your own shop fun and easy. So, let’s get started.

Pick a Niche…

First things first, you need to have a niche for your shop! A good shop will have a theme to it and it is what your customers will expect when they browse your shop. For example, if you have a Halloween themed shop, you would sell Halloween crafts. However, if you made Halloween crafts and also custom kitchen utensils, you wouldn’t want to combine the two. Halloween and kitchen utensils don’t mesh together. That doesn’t mean you shouldn’t do both though! Go ahead and do both, if you love both things. You will simply want to create two different shops though for the different themed items that you make. When customers look at your shop, they’ll expect to find a certain niche. Having mixed themes will seem unorganized and might even make it more difficult for your customers to find what they are searching for.

Pick a Good Name…

Etsy will allow you to create a unique name for your shop, so take the time to really think about what you want to call it. You might be surprised by how many customers will take a look around your shop, simply because they found the name unique, funny, or clever. You’ll want to give it a title that will pop and really stand out from the rest. Don’t be afraid to do a little Etsy searching. Look at other shops that sell similar product to you. See what their shop names are and try to come up with a name for yours that’s different. The more interesting it is, the more people will be curious about it. So, have fun with it and get creative.

Do Your Homework…

If you really want your shop to shine and stand out from the rest, you’re going to need to do your homework. Take a look at similar shops that might be selling merchandise that is like yours. Look at their prices, look at their quality, read their customer feedback. It might be dauting to compare/contrast your work with others, but that is how you’re going to flourish! If you find that the crafts you make are a bit too similar to other Etsy shops, you can add a unique twist to yours, play it up in a way that none of your other competition has! This is how your store will go above and beyond. So, compare your competitions prices, compare their products, and compare their quality.

Successful Branding…

Etsy allows you to complete decorate and organize your shop, however you like. This is honestly such a fun and exciting part of the process because if gives your shop something really unique and it also makes it more personal to you, as well as your customers. Consider colour, font, and how you want to organize things. Helpful tip: the colour blue (in medium to lighter shades) has been proven to boost mood and even lessen stress. You don’t have to use that colour, if you don’t want to. But … it could enhance your customer’s shopping experience.

Ask Around/Test Run…

Before you open your shop, take the time out to ask around and perform, what I call, a “test run.” Take a sample of your work and ask friends, family, co-workers what they think of your product, how much they would be willing to buy it for, if they think it will market well. Outside feedback can be very useful and often times you might even get advice that you never would have thought of yourself. It can really help you to see your product and its marketability in a new light.

Do the Math…

Before you start to sell you product, be sure to do all the right math before you just straight in. Often times people can become so excited to start selling that they don’t realise just how much money goes into making the products…or the cost of shipping. Take the time to make sure that you’ll actually be making a profit and that you won’t be spending more than you’re making. You’ll notice that this will be a near constant effort that you will have to keep up with during the duration of your selling. You’ll have to keep in mind, things like; peak seasons, customer growth, and demand. Your shop might start out small, but it can BOOM and it’s important to plan and be prepared for that. So, make friends with your calculator. It will be very helpful.

Write Great Titles and Descriptions…

Another thing you’ll definitely want to emphasis on are the titles and descriptions of your products. You want to entice the customer to buy your products! If I were selling a candle I wouldn’t want to just say, “a great citrus candle. Comes in 8oz or 12oz.” Instead, I would say, “A sparkling mandarin fragranced candle with notes of peach and zesty lemon. Comes in 8oz or 12oz.” In that second description, I made described the candle much better and made it sound a lot more appealing. Don’t give vague descriptions. Tell your customers all of the great things about your products! Don’t be afraid to really shine a light on it.

Take GREAT Photos…

You’re going to want to take really great photos of your products to show your customers exactly what they’ll be getting! A bad photo will not do your product justice and you’ll be selling yourself short. Make sure that you have excellent lighting. Be sure that nothing tacky or off theme is the background of your photos. If you want to, you can create fun niche themed backgrounds to enhance your product. For example, if your Etsy store is Halloween themed, you could put a pumpkin or some spooky lights in the background of your photo. Just make sure that the picture is clear and clean. Even if you don’t have the best camera, you’ll want to take photos as professionally as you can.

Get Social…

The best way to get your shop out there is to promote it! Get on social media and talk to people about your shop. Put the link to your shops in every online outlet that you can. You can even spend a little money to have Google put it in their ads. Our world does so much online nowadays, so if you want your shop to grow, you’ve got to put it out there! Get the word out as much as you can and be friendly to people. People’s Etsy stores have become a success, overnight, because of good social media promotion.

Go Have Fun…

So, what are you waiting for? Go and get your Etsy store started! You’re more talented than you realize and you owe it to yourself to put your talent out there and share it with the world. Go to https://www.etsy.com/sell today, and begin your journey! Best of luck to you.